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(646) 490-8933

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San Francisco, CA 94103

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GOODIE

Brand Creation

Matter Unlimited worked with Viva Drop to develop an entire brand system around their concept, re-naming it Goodie to illustrate a combination of its nutritional benefits, an optimistic, quirky personality, and the feeling subscribers get when they receive each box (goodie)!


Beyond a brand identity - complete with personality, tone of voice, logo design, font, typography - Matter Unlimited designed a website for the brand, as well as packaging.  We also directed the Goodie from a social responsibility standpoint, resulting in a partnership with the LA FoodBank, where each box a consumer receives equates to one meal for a hungry person in need.