To turn the Education Initiative of the philanthropic investment firm Omidyar Network into an independent entity with a brand new identity and website.
From strategic positioning and naming, to brand identity, website creation, and content creation, we built a bold new brand with an ambitious mission: to celebrate imagination as the building blocks of learning and how it will shape our collective future. The belief in imagining a future where education is accessible to all lead us to renaming the brand Imaginable Futures.
We leveraged the brand's initials of I.F. to inform the logo design and launch platform, as well as inspire our animated film "What If?" The brand launch received high praise in Forbes, Yahoo Finance, EdWeek, and UnderConstruction's design blog, among others.