We inspire our clients to imagine and lead a bold reorientation of their business strategy around the new capitalist ideal of shared value. We help them find their voice and reposition their brand to articulate a commitment to mutual prosperity. We challenge them to rededicate themselves to all who depend on them and everyone they impact, either directly or indirectly.
Our Guiding PrinciplesJune 25, 2012
At the nexus of “what matters in life” and “what matters in business” there’s a powerful white space where, collectively, we can construct a more resilient, more equitable and more profitable model for mutual prosperity. A pragmatic idealism that embraces casino spiele the greater good while remaining grounded in the pursuit of profitability. A belief that by seeking what matters - we will unleash a powerful connection between value creation and the human spirit.Read more
We develop extraordinarily compelling creative work that can’t be ignored – bold yet grounded in our clients’ reality and in harmony with who they are.
We challenge our clients to re-imagine their future, re-frame their brand promise and realign their message to get there.
We are channel agnostic and ambidextrous with respect to medium and media – for us it’s about the conversation, and using the new digital social landscape to enhance a brand’s relationship with its audience and consumers.
We believe that strategic storytelling and superior creative execution are the table-stakes for long-term relationships.
Everything starts with a deep understanding of our clients’ strategic context – an essential precursor for effective and relevant creative.
Our work transcends the tactical agency box, ensuring a connection between strategic aspiration and real-world execution.
We ‘get’ our clients’ business reality because we’ve lived it. We’ve run businesses, navigated the C-suite, and sweated the daily pressures of getting it done.
We bring a unique perspective to the table, which we like to think of as pragmatic creativity.
We are committed students and ardent advocates of this new economic philosophy, where good is profitable and business performance is aligned with social progress.
We believe that the scale, reach and innovative capacity of business can be engaged as a revolutionary force for good.
We choose to collaborate exclusively with clients and partners who are pioneering this new capitalist ideal.
We align every aspect of our own business with this belief in mutual prosperity. It’s who we are. It’s what we do.
At Matter, we believe that generosity feeds happiness, and that’s why we’ve put sharing at the heart of our business.
As a member of 1% For the Planet, Matter commits 1% of our annual sales to a select group of environmental advocates around the world.
The Matter Foundation will direct 50% of the founders’ profits in Matter Unlimited to various high impact social change agents. We also require our staff to commit a portion of their time, talent, and/or income to the greater good.
Over the course of his 20-year career, Rob has been on the front line of innovation in advertising, digital marketing and branding. His groundbreaking work for GE’s “Ecomagination” campaign and the pro-Obama HopeActChange.com site created a new barometer for success in the industry and set the stage for a new form of strategic partnership between agency and client.Read more
Nancy has spent her career shaping strategies and redefining brands for some of the world’s leading companies, including GE, MasterCard and Time Warner. She approaches her work with the eye of a storyteller, reframing an organization's point of view and aligning its message with its broader place in the world.Read more
Seth Zalkin has spent much of his life building companies as an investor and entrepreneur and is a leading advisor on early stage investments, mergers and acquisitions and innovative growth strategies. Seth has led the sale of businesses to both public and private companies and successfully cultivated client relationships with companies such as The Carlyle Group, HIG Capital, Soros Fund Management, Time Warner, IBM, Bacardi, The Gores Group and Perrier.Read more
We have helped a variety of business leaders reorient the traditional frame of reference for their brands and engage in new ways with their many constituents:
We plan, develop and execute integrated creative strategies across all media.
- Creative Development
- Creative Direction
- Interactive Design
- Brand Development
- Brand Identity
- Brand Workshops
- Content Strategy
- Pre-production and Planning
- Integrated Storybuilding
- Social Media strategy & activation
- Information Architecture
- User Experience
- User Interface
- CMS Development
- E-commerce Systems
In a world of ever-increasing complexity, volatility and uncertainty, it can be difficult to remain grounded in
our pursuit of that most basic of human aspirations – happiness ☺ . Faced with crises of confidence, competence and trust, the way forward is often obscured by layers of opportunism and selfishness whose time has passed. To find the path to renewal, we must have the courage to reconsider the very foundations of our past success. Such is the case with our core economic philosophy:
While many were ready to bury it as a flawed and bankrupt model, we believe that capitalism matters now more than ever. From the economic and moral wreckage, this dynamic and resilient beast has begun to reinvent itself and rise anew. Humbled by the past yet confident in the future, we stand today at the threshold of a new capitalist awakening, marked by a pragmatic idealism and focused on a goal of shared prosperity.
Among its defining principles, this new breed of capitalism:
Optimizes the balance between economic performance and social value, while demonstrating that it’s not a zero-sum game.
Reorients business strategy to move “doing good” from a tangential activity to a core business driver.
Strives for bold impact, harnessing the scale, reach and dynamism of global business to drive lasting, positive social and environmental change.
Provides context for companies and people to connect both their work and worth to society.
Redefines company success as mutual prosperity, opportunity and respect – for shareholders, employees, customers, suppliers, communities and the environment.
Remains unabashedly optimistic, yet pragmatic and mindful of real world constraints.
Regardless of whether it’s characterized as a reset, a renewal or a reformation, we believe that this reinvigorated capitalism can guide us forward in the most profitable, responsible and morally grounded way possible.
Make things matter now.