Ending the Rental Housing Crisis
Today there are 11 million families living one paycheck away from homelessness in America, but this crisis is happening behind closed doors. Enterprise Community Partners, one of the largest nonprofits in the U.S. housing sector, came to us with the ambition to help these 11 million families and put an end to the rental housing crisis. The goal was to create awareness of the issue amongst the public and inspire meaningful dialogue around affordable housing in order to drive policy makers to action around affordable housing.
We created a public facing brand, "Make Room" and a living room concert series, "Make Room: Concerts for the 1st". The series featured top musical talent and allowed us to go behind the issue's closed doors by leveraging a universally appealing vehicle - music - to shed light on the issue.
Make Room launched on May 1, 2015 at at the UN during the Media for Social Impact Summit. Since its premiere, artists including Carly Rae Jepsen, Miguel, Tim Fain, American Authors, Third Eye Blind, John & Jacob, Timothy Bloom have lent their voices - and their social followings - to raise awareness for this worthy issue.
The Make Room website serves as a home for the issue with ongoing updates about the crisis. You can watch the monthly concert series and see renter stories across the country.
The campaign has achieved a 36.4% lift in awareness (vs. 12,7% industry benchmark), 22 million impressions and 619,000 organic video views. A passionate public has signed over 54,000 pledges to get renters on the nation's agenda. Make Room has been featured on major news outlets including: